30 mins

249 Top branding secrets every physician should know

Show Notes

There is more to medicine than just memorizing textbooks or doing well on exams. Your bedside manner, working with staff, and communication with your colleagues is just as important. Basically, what is the experience people and patients should have when they meet and interact with you?

That’s what we call a brand. A quick Google search of ‘brand’ and you’ll find that it is the way a product, company, or individual is perceived by those who experience it. When is the last time someone in medical school or residency talked to you about branding as a doctor?

In today’s episode, we learn the top secrets to branding as a doctor. Dr. Guy Kezirian, board-certified ophthalmologist and founder of the Physician CEO program will be leading this masterclass. Physician CEO is a business immersion program located at Northwestern University’s Kellog School of Management. Ladies and gentlemen – that’s a Top 5 Business School!

Here are some of the questions you can expect to be answered on this episode:

If you work for the hospital, who’s your customer?
How do you brand yourself as a hospitalist or other hospital-employed physician?
What does self-awareness have to do with branding
What is Physician CEO
What types of doctors should be attending Physician CEO

For more information on Physician CEO, visit: www.physician-ceo.com/dotb

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This is such an inspiring podcast! Every episode is better than the last! I just got into medical school and Dr. Darko has made me realize that the medical field has countless opportunities in addition to being physicians. We only get one life so let’s make it count and LIVE OUTSIDE THE BOX! Thank you again for all you do, Dr. Darko! I can’t thank you enough!

Thank you so much, Dr. Darko, for finding and then broadcasting the amazing, game-changing work of doctors working outside (and inside) the box. I already had my first bout of professional burnout less than a few years out of residency, but listening to your podcast has inspired me to get my head back in the game and perhaps, find my own unique contribution.

I wish this was around when I was a med student – I can’t say enough about how helpful this has been in pointing out things we as physicians don’t think about. Dr. Darko takes you through these interviews with the ease of a conversation with your colleague and you feel like he’s having aha moments right with you!

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